Matt Ferebee, is principal and Creative Director the award-winning boutique branding and design firm, Ferebee Lane + Co. Before entering the world of advertising and marketing, Ferebee completed a Bachelor of Science in Secondary Education and Psychology from Appalachian State University and a Masters Degree in Communication from Wake Forest University, where his research focused on increasing the efficacy of cause- and education-related marketing campaigns. Ferebee now works with a diverse roster of clients and brands on a broad range of design assignments. Notable among those clients and projects are high-profile brands such as BMW, Michelin, Miele and Le Creuset as well as regular collaboration with leading organizations in the healthcare, education and political sectors.
Matt has provided a wealth of assistance over the past few years, and was involved in early development of ICS’s branding, as well as the branding for the Kids Drive our Future campaign in 2012-2013. He is currently collaborating with ICS in its ongoing Design Thinking initiative and assisting with the production of My Place in the World.